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EXECUTIVE ORDER NO. 4: Re-organizing and renaming the Office of the Press Secretary as the Presidential Communications Operations Office; Creating the Presidential Communications Development and Strategic Planning Office; and for other purposes.

bulet-arow.gif (856 bytes) Mandate
bulet-arow.gif (856 bytes) Vision
bulet-arow.gif (856 bytes) Mission
bulet-arow.gif (856 bytes) Citizen's Charter
bulet-arow.gif (856 bytes) Functions
bulet-arow.gif (856 bytes) Profile of Secretary Herminio B. Coloma Jr.
bulet-arow.gif (856 bytes) Presidential Communications Operations Office Directory

Profile of Secretary Herminio B. Coloma Jr.
 

EDUCATION:

Doctor of Philosophy, 2009, Southeast Asian Inter-Disciplinary Development Institute, Philippines

Master in Business Management, 1978, Asian Institute of Management, Philippines

Bachelor of Arts, Political Science, 1973, University of Philippines, Philippines

PROFESSIONAL EXPERIENCE:

August 2010 – present Secretary, Presidential Communications Operations Office, Republic of the Philippines

Responsibilities:

Supervises all major government public communication and mass media organizations, including Philippine Information Agency, Philippine Broadcast Service, Government Television Network, Philippine News Agency and National Printing Office

Responsible for linking Office of the President with all private mass media organizations

June 1988 – present, Professor, Asian Institute of Management; Makati City, Philippines (currently on work leave)

Responsibilities:

Professor; also previously served in concurrent administrative capacity as Dean of the Executive Education and Lifelong Learning Center (2000-2004); Associate Dean of MBA Program (1994-1996); Program Director of Master in Development Management Program (1989-1990)

2004 – 2008 Division President and Group Chief Learning Officer, Transnational Diversified Group, Manila, Philippines

1996 – 2008 Director, Transnational Diversified Group

Responsibilities:

Profit center responsibility for eight (8) operating companies in Air & Travel Division; Group Chief Learning Officer oversees implementation of management development programs for 35 major operating companies in conglomerate

2005 – present, Director, Loyola Plans Consolidated, Inc., Makati City, Philippines

1990-1991 Head of the Presidential Management Staff, Office of the President of the Philippines, Malacañang, Manila, Philippines

Responsibilities:

Served as Cabinet Secretary and Deputy Executive Secretary; prepared reference materials for President of the Philippines and members of her Cabinet on topics taken up in high-level policy meetings; coordinated the President’s official appointments; performed high-level staff work for President

1998-2000 Undersecretary, Dept. of Transportation and Communications, Government of the Republic of the Philippines, Manila, Philippines

Oversight and executive responsibilities for water transportation sector including the following attached agencies; Philippine Ports Authority, Maritime Industry Authority and Philippine Coast guard; served as Head of Delegation to the biennial meetings of the International Maritime Organization (IMO) in London, England, UK; also served as Undersecretary for finance and administration in a concurrent capacity

1989-1991 Undersecretary, Dept. of Transportation and Communications, Government of the Republic of the Philippines, Manila, Philippines

Responsibilities

Oversight and executive responsibilities for land transportation sector including the following attached agencies: Land Transportation Office, Light Rail Transport Authority, Philippine National Railways, Metro Manila Transport Corporation

1982-1988 Vice President, Far East Bank and Trust Company, Manila, Philippines

Responsibilities

Executive responsibility for corporate planning, corporate public communication, human resource management and organization development

Management Consultant, Various Organizations (all in Manila, Philippines)

Strategic Planning & Annual Business Planning

  • Land Bank of the Philippines (1992-1998)
  • Philippine National Bank (2007)
  • Price Waterhouse Coopers (1991-2000)

Inter-Modal transport Development

  • Asian Development Bank (2005-2006)

Entrepreneurship & SME Development

  • USAID (1990)

Telecommunications Development

  • Canadian International Development Agency (circa 1995)

PROFESSIONAL MEMBERSHIPS:

  • Governor, Rotary International (1998-1999)
  • President, People Management Association of the Philippines (1988)
  • Chairman, Federation of AIM Alumni Association (1987-1988)
  • Elected member of the Phi Kappa Phi International Honor Society, 1973

HONORS:

  • AIM Alumni Achievement Award, 2004

PUBLICATIONS:

  • Weekly column for Business World, the leading Filipino business newspaper, for over twenty years (from July 1987 to present)

PERSONAL BACKGROUND

Born in Quezon City, Philippines on 28 March 1953. Married to the former Nennette Parreno with whom he has a daughter, Anna Francesca.


Mandate
 
To serve as the premier arm of the Executive Branch in engaging and involving the citizenry and the mass media in order to enrich the quality of public discourse on all matters of governance and build a national consensus thereon.

Vision
 
The PCOO is the lead communications arm of the Government and a vehicle of understanding for a well-informed and enlightened citizenry, proud of its heritage and attuned to global realities.

Mission
 
-To serve as the primary vehicle for consciousness-raising, constituency-building, and social mobilization in support of the policies, programs, and projects of the Presidency.

-To serve as a tool for informing, educating, enlightening the citizenry about matters of national importance for inspiring the citizenry to deepen their civic engagement.

Functions
 
• Develop and implement necessary guidelines and mechanisms pertaining to the delivery and dissemination of information relating to the policies, programs, official activities and achievements of the President and the Executive Branch;

• Develop, manage and operate viable government-owned or controlled information dissemination structures / facilities to provide the Office of the President in particular, and the Executive Branch in generals, access to the people as an alternative to the private mass media entities;

• Set up and maintain local and international field offices, where necessary, to ensure that accurate information from the President and the Executive Branch is promptly and efficiently relayed, deliveries and disseminated to intended target audiences;

• Manage, control or supervise, as may be necessary, the various government agencies and offices involved in information gathering and dissemination;

• Coordinate and cultivate relations with private media;

• Manage and administer the President’s official Facebook page as well as other social media sites;

• Perform such other functions as the President may assign from time to time

 

PRESIDENTIAL COMMUNICATIONS OPERATIONS OFFICE
2nd Flr. New Executive Bldg., Malacañang Compound

 

NAME

POSITION

CONTACT INFORMATION

Hon. HERMINIO B. COLOMA, Jr.

Secretary

New Executive Building
Malacañang, Manila 1005
Tel.
733-3630; 735-3538
Fax: 734-5883
Hon. GEORGE T. SYLIANGCO Undersecretary for Operations 735-1191
Hon. EDUARDO C. VISPERAS

Undersecretary for Administration and Finance

734-7420
Hon. RENATO M. MARFIL Undersecretary for Media Relations (632) 733-4949, F (632) 733-3632
ATTY. JESS ANTHONY Q. YU
Undersecretary for Legislative, Policy and Legal Affairs 733-8663
Hon. CELSO C. SANTIAGO, JR. Assistant Secretary for Special Concerns 559-9270/559-9274
Hon. CATHRYNE JONNE T. LICUDINE DALEN Assistant Secretary for Internal Management 734-7417
Hon. ELIZARDO DE LAYOLA Assistant Secretary for Operations 735-6192
Hon. VIRGILIO P. NADAL, JR. Assistant Secretary  
Dir. MARK DENNIS C. DERECHO Head Executive Assistant - Office of the Secretary / Officer-in-Charge, Administrative Service 734-7420
Dir. JO PAULO J. ESPIRITU Director IV - Media Relations and Accreditation Division (632) 733-4949, F (632) 733-3632
Dir. MA. CRISTINA C. MARIANO Director III  
Dir. MA. CECILIA JAVILLONAR Director III 733-3726 / 733-3640
Dir. PHILIPPE D. CORTES Director III, Financial Management Service  
DIVISIONS/SECTIONS
FRANCISCO 'ISKHO' F. LOPEZ Editor-in-Chief
Presidential News Desk
733-3632; 733-3119
MS. SHELLA MARIE RAET OIC, New Media Manager  
JOSE L. OGRIMEN, JR Chief
Information Technology / EDP Division
733-1204
MA. TERESA L. UBAS Chief
Accounting Division
734-5885
MA. ALMA A. FRANCISCO Officer-in-charge, Budget Division 734-5966
BUREAUS/ATTACHED AGENCIES
BUREAU OF BROADCAST SERVICES TITO G. CRUZ
Director IV (Acting Capacity)

 

MARIANO AGUSTINE L. RODRIGUEZ
Deputy Director


ERLINDA K. FLORENTINO
Acting Chief, Finance Division


WILFREDO S. MARUCOT
Administrative Officer V (Acting Chief Administrative Division)

4/F PIA, Visayas Avenue, Diliman, Quezon City
T: 924-2607
F: 920-3968

T: 925-3717

 

T: 920-4351
F: 920-4351

 

T: 920-4353
F: 920-4353

BUREAU OF COMMUNICATION SERVICES JOHN S. MANALILI
Director IV

 

MARIA LILYBETH E. TACLAN
OIC, Planning & Research Division

Philippine Cancer Society Bldg., San Rafael St., San Miguel, Manila
T: 734-2118/19
F: 734-2118/19

T: 734-8042; 734-2147
F: 734-2147

PEOPLE'S TELEVISION NETWORK, INC. (PTNI)
GEORGE T. SYLIANGCO
Chairman of the Board
 
BOARD OF DIRECTORS
JAN CO CHUA
VERONICA BALUYOT JIMENEZ
VIRGILIO NADAL, JR.
 
CLEO DONGGA-AS
Network General Manager
 
NORBERTO N. GARCIA
Head Executive Assistant
Overseeing Officer, Finance and Administrative Divisions
Office no.: 02-9204342
ds
 
 
Office no.: 02-9204342
Office no.: 02-9204342 / 4559785 or 86
Office no.: 02-9204342
Office no.: 02-9204342
Email: cleo.dongga-as@mail.ptv.ph
 
Office No.: 02-9204354
 
 
NATIONAL PRINTING OFFICE EMMANUEL C. ANDAYA
Director

 

RAUL S. NAGRAMPA
Assistant Director

ATTY. SYLVIA C. BANDA
Chief Administrative Officer

EDSA cor. NIA Northside Road, Diliman, Quezon City
T: 925-2187
F: 925-2189

T: 925-2187
F: 925-2189

T: 925-2182
F: 928-6257

NEWS AND INFORMATION BUREAU ELIZARDO DE LAYOLA
Officer-in-Charge


 

DANILO S. JAMORA
Director
IV

EFREN B. SANTELICES
Acting Chief–FAD

News and Information Bureau, Arlegui St., Malacanang, Manila
733-3660; 734-59-26
733-1631

T: 735-3538; 733-8674
F: 733-8674

T: 733-3660
F: 733-1780

PHILIPPINE INFORMATION AGENCY JOSE MARI M. OQUIÑENA
Acting Director-General

VIRGILIO DELA CONCEPCION GALVEZ
Deputy Director General

NILO A. MAMACLAY
Staff Director, Planning and Communications Research Division

ABDULLAH MAMACOTAO
Director IV

PIA Bldg, Visayas Ave, Diliman, Quezon City, Philippines
Tel. Nos: 9304386/ 9201224/ 9204395 Fax: 9286917

T: 920-6703
F: 924-7703

T: 920-4398
F: 920-4346

RADIO TELEVISION MALACAÑANG (RTVM) VIRGILIO P. NADAL, JR.
Executive Director

 

MELBA B. ALIGAEN
Head, RTVM Research & Archives Division

JUANITO S. NERI
Budget Officer

RVTM Bldg., Gate 7, Malacañang Palace
735-6186; 733-5686; 735-6175 TF
819-5854; 819-5855; 815-2168 F

T: 735-6181
F: 735-6175

T: 735-6187
F: 735-6187

RPN 9
 
ROBERT RIVERA
President/CEO
 


General Manager


IDA B. BARRAMEDA
Assistant General Manager- Finance & Admin

Broadcast City, Capitol Hills, Diliman, Quezon City
T: 931-8618; 435-7403
F: 931-8618

T: 435-7404; 932-2796
F: 932-2796

 

T: 436-5356

INTERCONTINENTAL BROADCASTING CORPORATION (IBC 13) JOSE AVELLANA JR.
Chairman

MANOLITO CRUZ
President/CEO

LITO O. CRUZ
Vice-President

DAVE N. FUGOSO
Finance Manager

ERNESTO MAIPID JR.
REYNALDO CASTRO
JOSE RAFAEL HERNANDEZ
LAURO VIZCONDE
DIOSDADO MARASIGAN
JAIME ALANIS
ARTURO ALEJANDRINO

Members / Board of Directors

Broadcast City, Capitol Hills, Diliman, Quezon City
T: 433-5538 local 201
433-7031 local 222
F: 433-5538
local 201

T: 433-5538 local 223

T: 433-5538 local 119
F: 433-5838
local 119

APO Production Unit, Inc. BENJAMIN G. DEFENSOR
President

JAIME ALDABA
EVP and General Manager
Trunk line: 433-0732 to 35
Direct Line: 436-2769

Direct Line: 436-7499
Fax: 927-6793